| [ studyingabroad ] in KIDS 글 쓴 이(By): Jayna (-Malawi-) 날 짜 (Date): 2001년 3월 12일 월요일 오후 01시 18분 09초 제 목(Title): Educational Marketing Foreign students coming to the United States are also important to America's future. Studying here gives them an opportunity to observe and to live in an open democratic system of government, experiencing all the freedoms we take for granted. They perfect their English language skills and learn about the economic potential of our country as a trading partner. Upon their return to their country of origin, they take with them an appreciation of democracy that is sure to influence their relationship with their own government. Their perspectives are informed by their personal experience of American values and the American way of life. As they mature professionally, they will be more inclined to turn to the States as a supplier of products with which they have some familiarity. Those who enter the diplomatic corps or other government service will view the U.S. with an understanding and appreciation that can only come from living here. Last year, British Prime Minister Tony Blair launched a campaign to increase the number of international students in the U.K. by 75,000. His stated goal is "to have 25 percent of the global market share of higher education students." In pursuing that, his government is funding a $7.78 million marketing campaign to develop the U.K. educational brand. In launching the campaign, Blair noted the long term mutual benefits. "People who are educated here have a lasting tie to our country. They promote Britain around the world, helping our trade and our diplomacy. It is easier for our executives and our diplomats to do business with people familiar with Britain." Similar initiatives have been announced by the governments of France, Germany and Australia. Nearly 500,000 foreign students study in the United States each year. The Department of Commerce considers this an export of services valued at $7.5 billion dollars annually. Other countries have for years been seeking to encroach on the Unites States' market share for foreign study. For purely economic reasons, the U.S. should protect this market share. For policy reasons, we should seek to have the largest possible number of students from abroad experience life in our country and come to understand our democratic institutions and our economic system. A Statement from Thomas Harvey Senior Counsel for Governmental Affairs, IIE 미국이 현재 고등교육 마켓쉐어가 32%정도 인데, 영국이 저렇게 떡하니 발표하니, 학생 리쿠르트하기가 힘들어질지도 모른다. 1. 영국이 더 장학금 많이 줄테고 2. 영국이 비자문제에 대해서는 덜 까다로우니까 라고 지난 컨퍼런스에서 듣고보니 유학 시장도 상당히 경쟁적이군. 아직까지 유학생 자국 경제에 미치는 영향은 좋다 나쁘다 분분하지만, 일단 끌어다 놓고 보잔 이야기 같군. |